City of Culture adshel

Posted on September 9, 2013

A poster campaign has been launched to get people behind Leicester’s bid to become the next UK City of Culture . The poster, which has the strapline “It’s our time to shine”, was unveiled outside the city council’s offices yesterday by city mayor Sir Peter Soulsby.

He said: “We’ve pledged to come up with a programme of events for 2017 that’s simply dazzling. But we’re not investing all this energy and money into a flash of activity that lasts for 12 months.”   The campaign is part of a final push to get people to show their support for the bid.

Leicester must hand in a detailed report on its bid to the Department for Culture, Media and Sport at the end of this month.   We are up against Hull, Swansea Bay and Dundee on a shortlist for the title.   People are being urged to show their commitment to the bid by signing books provided by the council or through social media.

The poster has been designed by agency Reach and features three of its employees, Reema Patel, Leon Jackson and Maggie Goodman.

Maggie said: “Winning the UK City of Culture title would be brilliant for Leicester because it would give us an opportunity to show the world what a creative and cosmopolitan city we are.”

Shops, businesses and schools are being encouraged to print off their own copies.

The city council is proposing to underwrite £10million for the cost of the artistic programme over the four years from 2014/15 to 2017/18, plus an extra £2million to cover the associated costs of delivering it, if Leicester wins the title.

Arts Council England has confirmed in principle to commit £3 million to the artistic events programme. The city’s two universities are discussing the possibility of becoming event sponsors, with further sponsorship expected from local businesses.

Celebrity backers of Leicester’s City of Culture bid include Lord Attenborough, author Bali Rai and Adrian Mole creator Sue Townsend.


Source: This is Leicestershire [online]

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